Diversity and Ethics in Leadership Essay Example | Topics and Well Written Essays - 750 words

Diversity and Ethics in Leadership - Essay Example Likewise, workplace has become increasingly diverse. Diversity not only means a variation of visible traits like age, gender and color, but also involves the underlying varying factors as religion, nationality, education, perspectives and interests (Burrows, 2007). Employees tend to indulge in dysfunctional conflicts with their colleagues over matters of no organizational relevance or significance. Their conflicting notions generate repulsive forces and they fall apart. This causes them to work for individualistic interests. The ultimate sufferer is the organization for whom they are supposed to work. Employees satisfy their personal egos on the cost of work. This has exposed the business entrepreneurs to new challenges in the workplace. Leaders, therefore, assume huge responsibility of making their decisions compliant with the ethical standards in all respects. Compliance with the demands of justice and integrity have always been considered a fundamental trait of transformational leadership (Hood, 2003, p. 264). Ethics are the cardinal basis of distinction between right and wrong. However, organizations often tend to overlook the ethical concerns of their proceedings in an attempt to maximize monetary benefits. â€Å"The pressure to succeed is driving some leaders to explore ways to shortcircuit the system, but the temporary gains of such deception generally are outweighed by the long-lasting damage† (Hermond, 2006, p. 2). The conventional cost benefit analysis business entrepreneurs make in order to make important business decisions is often ignorant of their ethical implications on the society. The question arises, â€Å"Ethics is a vast subject. How can a businessman decide what minimum ethical level to respect?† The empirical answer lies in respecting the individual’s religious beliefs on the least, though the subject is actually too vast and debatable to be generalized. Diversity that matters is

Sources of finance for British Airways

Sources of finance for British Airways British Airways Plc is an international schedule airline. The main activities of British Airways Plc are the operation of international and domestic scheduled air services for the carriage of the passengers, freight and mail and the provision of ancillary services. The Companys principal place of business is London with presence at Heathrow, Gatwick and London City airport. The Company also operates a worldwide air cargo services. The Company flies more than 300 destinations worldwide. The Company supports the United Kingdom economy by providing vital leisure travel for holidays and family reunion. Outcome 1: Sources of Finance: Lack of cash is one of the biggest problems facing a business. Business would not be able to survive without cash. There are various sources of finance to activate the company. Different sources of finance apply to different circumstances. Funds are available from internal as well as external sources of finance. But each source has some advantages and disadvantages. Figure: 1 Internal sources Internal sources of finance usually have the advantage that they are flexible. They may also be obtained quickly and need not require the compliance of the other parties. Retained Profit: According to Gitman (2008)The accumulated net income that has been retained for reinvestment in the business rather than paid out in the dividends to stock holders. The amount of profit which left in the business after paying tax and distribution to stock holders that is retained profit. This money can be used for the expansion or investment of the business. When a company makes profit it does not spend it, it keeps it to use for company development or the owner can think to keep it for any future difficulties. BA had been making lots of profit for long time, it did not spend all the profits. BA has lots of Retained profit which it can use now as the company is not doing well at present. Sale of New Shares: New shares or ordinary shares form the backbone of the financial structure of a business. When BA needs fund then BA can sell their shares to the public. To sell new shares BA needs the services of agency, normally Merchant Bank. There are some problems with this source of finance like the existing shareholders might object to sale the shares to the outsiders. Right Issues: According to Atrill (2008) New stock (share) issue offered to existing stockholders (shareholders) in promotion to their current stock/shareholding, for a specific period and at a specified (usually discounted) price. Rather than taking debt, BA can ask its existing shareholders to buy some new shares to provide extra capital. This type of issue gives the shareholders the right to purchase new shares at a discount price to the market and give the existing shareholders the opportunity to increase their stock. When the companies are in trouble, especially when the companies are unable to borrow more money they usually use right issue to pay the debt. But there are some problems of right issue, such as -the value of share will be deducted so that the numbers of share can be increased. Secondly it is not certain that shareholders always getting a bargain as there is no opportunity to compare the market value. External Sources: Leasing: Leasing is like renting a piece of equipment or machinery. The business pays a regular amount for a period of time, but the item belongs to the leasing company. Leasing is cheaper than buying equipment but it is good for the short term. It also useful when the technology changes very quickly, so that it can be regularly updated and replaced. It also makes the cash flow management easy because the payment is done regularly. There are some disadvantages of leasing; it becomes very expensive for the long term because the leasing company charge fees which makes the total cost of the company greater than the original cost. Hire purchase: Business hires machineries or equipments for a period of time for which the company makes some fixed regular payments. When the fixed payment is finished the company becomes the owner of that equipment or machinery. The difference between the hire purchase and leasing is that in case of hire purchase after finishing the fixed payment the company becomes the owner of the equipment but in case of leasing the company never becomes owner, Burton and Brown (2009). Preference Share: Preference shares offer investor a lower risk than ordinary shares, provided there are sufficient profit available. Preference shares normally give a fixed rate of dividend each year and when there is any payment of dividend then the preference shareholders will be paid first. Recommendations: The most appropriate source of finance to fund the expansion and other operating activities of British Airways Plc depends on whether it is for short-term or long-term, and also on the cost and speed of arranging the finance. The internal sources of finance can be obtained quickly particularly from working capital source- and need not require the compliance of other parties, so for example, if British Airways needs to arrange fund within sort time then internal sources are appropriate, if the company needs funds for short term then the bank overdraft or loans are appropriate. However it is advisable that the company should always think about a mixture of sources. Outcome 2 Investment appraisal: One of the most important long-term decisions for any business relates to investment. According to Ennew and Waite (2007) Investment is the purchase or creation of assets with the objective of making gain in the future. Typically investment involves using financial sources to purchase machine/building or other assets for the purpose of getting returns over a period of time. The six stages of investment appraisal: Figure: 1 Project identification: British Airways need to find new opportunities for investment, generating ideas for new business development to survive and to grow the company wider. Screening for strategic fit: A lot of project could create value for a company but not for other. For selecting a particular project British airways must have to be aware of whether they need more capital and whether they have experience and skill for service Analysing in detail the implication of accepting the project: British Airways need to concern about the incriminated cash flows that could be generated by the project. For this process they need to consider the capital assets, cost, time, scale of operation and so on. Project evaluation: For this process British airways need to calculate various number of appraisal from the cash flows forecasts. Accept/ reject decision: Sometimes British airways take decision in the first stage then evaluate the project, otherwise after evaluation they decide whether to accept or reject the project. Ex-post decision review: British airways should draw lessons from the project that goes wrong and the project that goes right. Common appraisal measures which are used in British airways are as follows: Payback Period (PP) Average Rate of Return (ARR) Net Present Value (NPV) Internal Rate of Return (IRR) Payback Period: According to Gitman (2008) Literally Payback is the amount of time required for the cash inflows from a capital investment in a project to equal the cash outflows. Payback periods are commonly used to estimate proposed investment and often used as an initial screening method. Payback period = Initial payment / annual cash flow So, if  £500 m is invested with the aim of earning  £700 m per year (net cash earnings), the payback period is calculated thus: P =  £500 m = 5years The shorter the payback period the better the investment. If there are two or more competing projects that are both shorter than the maximum payback period requirement then the decision maker should select the project with shorter payback period. Because using that project managers can recoup their cost within short time. Payback is perhaps the simplest method of looking at one or more investment project or ideas. Payback is popular because it is simply understandable and easy to calculate Payback uses cash flow not the profit and therefore it is difficult to manipulate. Average Rate of Return (ARR): According to Glautier (2001) The rate of earning obtained on the average capital investment over the life of a capital project; computed as average annual profits divided by average investment; not based on case flow. The average rate of return expresses the profits arising from a project as a percentage of the initial capital cost. The ARR method takes the average accounting profit; the investment will generate and expresses it as a percentage of the average investment met over the life of the process. Average annual profit ARR = ÃÆ'- 100 Average investment For example, British airways invested  £25m and expected to generate total revenues of  £50m for 5 years over the project. So  £50m à · 5 ARR = ÃÆ'- 100  £25 ARR = 40% Like payback method, ARR is also simple to understand and easy to calculate. There is also a link with some accounting measure that is commonly used. The Average Rate of Return is similar to the return of capital Employed in its construction; this may make the ARR easier for business planners to understand. The ARR is expressed in percentage terms and this also the manager easy to use. The ARR doesnt take into account of the project duration or the timing of cash flows over the course of the project. The concept of profit is very subjective and there is variation in accounting practice thats why ARR calculation would likely be different for identical project. The Internal Rate of Return (IRR): According to Shapiro (2003) The IRR is the annual percentage return achieved by a project, at which the sum of discounted cash flows over the life of the project is equal to the sum of the capital invested. Another way is that the IRR is the rate of interest that reduces the NPV to zero. Net Present Value (NPV): According to Dunn and Kilgour (2009) The Net Present Value (NPV) is an investment (project) is the difference between the sums of the discounted cash flows which are expected from the investment and the amount which is initially invested. It is the first traditional valuation method used in the Discounted Cash Flow (DCF) measurement methodology. NPV is calculated by using a discount rate equivalent to the interest which would be received, or interest to be paid by the firm. Rt NPV = (1+i)t Here, Rt = net cash Flow i = interest rate t = time NPV technique is mostly used by the managers because it is very easy to calculate. When the NPV is positive it means the project is worthwhile. So if there are more than one appraisal then the project should be selected which produces the highest NPV. But the biggest problem for NPV is that a project may have more than one IRR, if the company adopt IRR similar project and invest based on previous IRR which may not be appropriate. Outcome 3: Performance analysis for British Airways: After completing the proposed investment project it is the time to evaluate the performance analysis of British Airways: Figure:1 Non-financial: Balanced score-card: According to Norton and Kaplan (2009) The balance scorecard is a strategic and management system that is used extensively in business industry, government and non-profit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications and monitor or organize performance against strategic goals. The balanced scorecard has evolved from its early use as simple performance measurement framework to a full strategic planning and management system. 12manage.com Financial Ratio analysis: British Airways produces annual and monthly financial statements to comply with record keeping requirement of the company. According to Gitman (2008) Financial ratio analysis and balanced sheet analysis ids incorporate in the financial scorecard tool, to provide a unique picture of a companys financial position 12manage.com Profitability ratio: The Profitability ratio is used to check that the company is generating an acceptable return for its owners. Gross profit margin: Gross profit represents the difference between sales value and the cost of the sales. Therefore it is a measure of profitability in buying and selling goods. Net profit margin: The net profit ratio represents the profit from trading operation before any cost of servicing long term finances are taken into account. ROCE: ROCE is considered to be a primary measure of profitability. It compares inputs (capital invested) with outputs (profit). Profitability of British Airways is growing every year that means the company is doing well and the profitability is better than Rayne Air in 2008. Liquidity Ratio: It is important for a business to be profitable, but profit is not sufficient on its own to guarantee survival. There must be sufficient liquid assets available to be forced into liquidation. Current Ratio: The current ratio is a measure of companys ability to meet its short time debts. This is important because the company could run out of cash and can be forced into liquidation even if it was making profit. Quick Assets Ratio (Acid Test Ratio): This ratio concentrates on those current assets which are immediately available to pay the creditors as and when they fall due. Total current assets are more than liabilities for British Airways in every year that means company doing well in compare to Rayne Air British Air is in better position. Efficiency Ratio: The efficiency Ratio gives an insight into the effectiveness of the companys management of the components of working capital. In year 2006 British Airways received payment within 30 days but the company made payment within 34 days, which is good for the company because the company made payment 4 days after receiving payment, other years also same situation. This is also comparatively better than Rayne Air.

Cold War :: essays research papers

There are two boys at school who really hate each other. One just can’t stand the other’s existence. The odd thing is that they don’t know why they hate each other. Another odd thing is that they have never fought. They have come pretty close, standing toe-to-toe; staring at each other, but one of them always backs off. Whenever they face off, each of them has his own squad of cronies, ready to jump in at the twitch of an eye. What started as two guys accidentally bumping into each other could quickly escalate into an all out brawl at the drop of a dime. The silence is deafening. The two boys’ stares are cold and alarmingly deep. Their fists are clenched and their jaws are tightly closed. Their breathing becomes rapid. Rage wells up and fills their eyes. Onlookers hold their breath in anticipation of the carnage that is to come. The whole school knows that if these two actually threw down, there would be no holding back. Hearing the lack of noise and seeing the circle of kids, teachers, coaches, and the school resource officers come rushing to the scene. The two boys slowly back away from each other, neither one taking his eyes off the other. Everyone goes back to what they were doing, but the cloud of tension still hangs thick in the air. Other kids wonder why these two never actually fight. With so much hate for one another it seems as though they should have clashed by now. The answer is simple. Each one knows that his hatred for the other is so intense, so fierce, and so pent up that if it were ever unleashed on the other, there would be no way to save his life. Each one also realizes that there is a slight chance that the other is stronger, quicker, more agile, and a better fighter. He may actually lose, which would mean certain death, as the rage in the other’s heart is just as fierce as his. They don’t fight because they know the consequences would be severe, no matter how the conflict turned out. Imagine what would happen if one of the boys decided to throw a punch. Another would surely follow. They would have continued beating each other until one of them was annihilated. The friends of the defeated one would retaliate, and the friends of the victor would defend.

American Aid Policy

The United States is the leading developed nation in foreign aid that considers both the interest of its own citizens and industries and those of beneficiary countries. Billions of people all over the world have benefited and appreciated the role of United States in both foreign and food aid. This research paper looks deeply into the overall effectiveness of US foreign aid policy, the need to effect any changes in policy framework or continue to handle affairs in their current form and finally examine the need to increase or decrease the amount in foreign aid.Aid and Millennium Development Goals The achievement of the Millennium Development Goals in third world countries and specifically the African continent cannot be realized when foreign aid to these nations is not fully availed. Human development has been ignored by international donor community notably the World Bank and the International Monetary Fund, instead putting more focus on biased economic parameters. Poverty levels in these nations thus cannot be eradicated. Africa alone needs a total of 72 billion dollars in foreign aid per year to achieve its Millennium Development Goals by 2015.This is meager fraction in comparison to the $ 362 billion in subsidiaries developed countries paid to its home based agricultural sectors in 2006. Commitment by developed countries to increase amounts in foreign aid to 0. 7% of their national income has not been realized (Marr, Gunatilaka & Killick, 1998). United States has faired poorly in its rating with only 0. 16% and appears at the bottom of the list. Eradicating poverty and improving human life demand increase in foreign aid to developing nations and failure to honor these commitments means that the present status in terms of poverty levels will remain for a long time.Effectiveness of Foreign Aid The close relationship that exists between foreign aid effectiveness and conditions attached to it has always been a thorny issue. Important development agendas such as the balancing of existing relationship between recipient and donor, considering first support to priorities sectors by the government, deter cases of aid programmes duplications and providing means for undertaking transparency assessment on aid performance are factors that must be put into consideration to ensure aid effectiveness.Furthermore, donor support harmonization in aid programmes that undertake development projects in more than one country demands mutual accountability. Direct budget subsidy contributed by donor countries which still stands at 5% of aid given to developing nations should be viewed by the recipient countries as domestic; hence, implemented vividly on development agendas rather than being accountable to the donors.Though this may be the best way of implementing aid as it create an opportunity for strong economic principles and political willingness to avoid bureaucracy, donors do not yet willing to adopt this model because of their institutionalized channel o f aid flow which do onto conform with the developing countries political structures. In essence, increased direct budget support by donors and good government structure of the recipient countries will increase aid effectiveness (Guillaumont & Chauvet, 2001)Need For Change in Aid Policy Critics have always advocated for foreign aid policy reforms. While United States foreign programme has noted high levels of success, it cannot be without a list of problems. The original aim of American aid policy was to generate and improve its economic sub-sectors such as the shipping industry, dump surpluses and promote trade. A clear example is the food aid policy in which food aid is no longer about providing a meal for the hungry but takes care of a multitude of objectives.A half of every dollar spent on food aid goes into the related costs such as processing and shipping. This reveals that policy changes must be put in place to make food aid perform to its fullest. This is because the current food aid policy strives to accomplish very many objectives, most of which are obsolete. It takes a very long time to transport food from a farmer to its final destination and at times this period takes up to five months. Such delay in delivery leads to added costs such as insurance and crew wages.Furthermore delay is the delivery in food aid cost lives in disaster situations. Money should be used to purchase food closer to their destination and reduce costs of transportation. A drastic shift must be made towards of food aid procuring, with purchase in the beneficiary nation and in the United States. Purchasing goods in countries closer to the beneficiary nations would strengthen agricultural market in these nations (Hansen & Tarp, 2000). The main objective here is local procurement of goods, not aid with conditions.America must move away from tied aid to make its foreign aid policy effective. The global economic crisis has led to questions about the general effectiveness of foreign aid. Questions as to how aid can be sustained continuously in times of economic recessions must be answered to achieve high performance. At the moment, American legislation demands that 50% of aid commodities must be processed and packed at home before shipment. Furthermore, 75% of food aid is managed by the USAID and 50% is under the management of US department of agriculture (Guillaumont & Chauvet, 2001).These commodities must be shipped in vessels flying US flags. Such conditions must be constantly reviewed to do away with long procedures of aid handling and delivery. While there are efforts to reform the aid policy, it is expected to take time before full effectiveness is achieved. The 1961 Foreign Assistance Act and the Farm Bill under President George Bush are some efforts to restructure United States foreign aid policy. An examination into different types of foreign aid reveals a complex scenario on how effective its overall objectives are.The reconstruction of countries reel ing from effects of war such as Iraq and Afghanistan are always controversial in nature. Given the overlap in time due to security related issues, it is almost impossible to accurately determine how much and to what level of effectiveness these aid constitute (Dalgaard & Hansen, 2007). Another area that requires total change is the technical cooperation. This is poorly defined due to its ambiguity and thus hard to measure. They are always under criticism due to the huge amounts involved but often not properly accounted for.Technical cooperation always means transfer of skills and knowledge from the donor country to the beneficiary country but always become controversial when they involve military aid assistance such as generous packages to Israel and Egypt. The so-called aid for national interest always attracts huge aid packages than moral areas such as poverty and disease alleviation. Pakistan is a major recipient of United States aid due to its influence and geographical location with Afghanistan and receives this foreign aid to maintain stability and peace in the region. America must do away with some aid conditionality.The imbalance in aid contracts creates conditions which translate into donor demands for change in social, political and economic affairs (Burns, 1984). One of the most absurd conditions from the western donors is the system of state control over all sectors of the economy. The demand for democratic states and good governance, free and fair elections, constitute to some of these conditions. Considering achievement of these conditions a yardstick to receiving foreign aid undermines its role and objects and thus makes it a political tool to control affairs of other countries.Reforms must be made on how aid is channeled to the beneficiary countries. Multilateral aid is always channeled through World Bank and other regional development banks while bilateral aid is paid direct to the beneficiary countries (Miyashita, 2003). Multilateral aid has so far recorded greater success than bilateral aid since it is not selective and undertakes its programmes on neutral basis. These aids are in the form of grants that ensure maximum utilization for the set objectives. Reforming policies in these sectors to ensure maximum transparency and reduce levels of political interference would definitely improve its performance.Conclusion Bilateral aid must not be used to hood-wink political leaders. It is obvious that some developing countries whose economic performances are poor depend mainly on foreign aid to support their programmes. Application of selective strategies and tough conditions driven by greed to control the smaller nations will eventually render the foreign aid ineffective. The way to go in improving the performance is forging a close alliance with the beneficiaries and improving levels of transparency (Toye, Harrigan & Mosley, 1995).The handling of foreign food must take into consideration the overall improvement of agricultu re and provision of close markets for agricultural markets to regions close to the beneficiary country. Foreign aid must therefore seek to improve the level of human development. References: Burns, W. J. , (1984), Economic Aid and American Policy towards Egypt. Sunny Press Dalgaard, C. J. & Hansen, H. , (2007), On Aid, Growth and Good Policies, The Journal of Development Studies, Taylor and Francis Journals, vol. 37(6), 17-41. Guillaumont, P. & Chauvet, L., (2001), Aid and Performance: A Reassessment, The Journal of Development Studies, Taylor and Francis Journals, vol. 37(6), pages 66-92 Hansen, H. & Tarp, F. , (2000), Aid effectiveness disputed, Journal of International Development, John Wiley & Sons, Ltd. , vol. 12(3), pages 375-398. Marr, A. , Gunatilaka, R. & Killick, T. , (1998), Aid and the Political Economy of policy change, Routledge. Miyashita, A. (2003), Limits to Power: Asymmetric dependence and Japanese foreign aid policy, Lexington Books. Toye, J. F. Y, Harrigan, J. J. & Mosley, P. (1995), Aid and power; The World Bank and Policy–Based Lending, Routledge.

Dialectical Behavioral Therapy

IntroductionDialectical Behavioral Therapy is a cognitive behavioral model of psychotherapy used primarily to treat individuals diagnosed with Borderline Personality Disorder (BPD). The treatment was manualized in 1993 (Linehan, 1993a; Linehan, 1993b) and met criteria as an empirically validated, well-established treatment for BPD in 2001 (Koons et al, 2001). DBT has also been found to be effective in a range of treatment settings with a variety of populations.The empirically based treatment of DBT is a series of cognitive behavioral strategies that are applied to BPD populations. The approach provides psycho-social skills training to encourage development of effective cognitive, emotional, and behavioral skills. Learning DBT skills increases a client's ability to achieve positive outcomes by systematically developing effective coping mechanisms, and facilitating the decrease of maladaptive behaviors (Linehan, 1993a; Linehan, 1993b).The characteristics that distinguish DBT are: (1) t he immediate focus on acceptance and validation; (2) the emphasis on treating behavior that interferes with therapy; (3) the emphasis on the therapeutic relationship; (4) the focus on dialectics, synthesis, and process (Linehan, 1993a).DBT Theoretical FrameworkDBT is based upon a dialectal view of human behavior consisting of three primary principles. The first principle is one of interrelatedness and wholeness: a system must be analyzed as a totality, as the parts are temporary and only exist in relation to the whole. The second principle is polarity: reality is not static but is made up of opposing forces, that when integrated, create a new set of opposing forces.The third principle is continuous change: the tension between oppositional yet connected parts produces a process of change, rather than a structure, which is an underlying condition of human nature (Linehan, 1993a).In the DBT process, change occurs in the midst of dialectical tension. This tension is a process created by the client's attempt to maintain homeostasis, while the therapist uses persuasion techniques to support the client's process of self-transformation. The therapist overcomes the client's resistance by on-going dialogue with the client that is both encouraging and directive (Linehan, 1993a).One of the core components of DBT is increasing the capacity to regulate emotions (Linehan, 1993a). Among persons suffering from Borderline Personality Disorder, the inability to regulate emotions results in emotional vulnerability and maladaptive strategies for coping. Emotional vulnerability is defined by (1) high sensitivity to emotional stimuli, (2) intense response to emotional sensitivity, and (3) difficulty reducing the sensitivity and returning to a normal emotional baseline.Similar to Cognitive Behavior Therapy (CBT), DBT also includes ongoing self-monitoring of behaviors, realistic treatment goals, a strong therapeutic alliance, and treatment compliance. Client agreement in the manualize d treatment includes, but is not limited to the following: (1) A commitment to a one year, renewable agreement, (2) Compliance to the weekly meetings and attendance, (3) Notification to the therapist in advance if they are unable to attend scheduled therapy sessions, (4) Confidentiality in group settings, (5) Willingness to work on any and all problems that interfere with therapy, (6) Agreement in group treatment settings to not form personal or sexual relationships with other group members, (8) Commitment to not come to therapy under the influence of drugs or alcohol, and (9) Willingness to participate in both individual and group treatment if appropriate (Linehan, 1993a; Linehan, 1993b).Therapist agreements in the manualized treatment include but are not limited to: (1) Professional and reasonable effort to conduct therapy with client, (2) Adherence to ethical guidelines, (3) Attendance at all scheduled sessions, and if unable, agreement to reschedule with advance notice, (4) Agre ement to respect the autonomy and integrity of the client, and (5) Confidentiality within the confines of the law (Linehan, 1993a).DBT PhilosophyIn order to truly examine DBT, it is first important to examine how Marsha Linehan designed DBT to treat BPD. In her book Cognitive-Behavioral Treatment of Borderline Personality Disorder, Linehan (1993 a) described DBT as the application of cognitive and behavioral therapy strategies to help work through problems.DBT is based on a dialectical philosophy that emphasizes reality as an interrelated system composed of opposing forces that are continuously changing. At the core of this philosophy is accepting the client as they are while assisting to promote healthy change. Linehan (1993a) further described DBT as:The emphasis on assessment; data collection on current behaviors; precise operational definition of treatment targets' a collaborative working relationship between therapist and patient, including attention to orienting the patient to the therapy program and mutual commitment to treatment goals; application of standard cognitive and behavior therapy techniques, (p. 19)DBT therapists use treatment procedures such as problem solving, exposure techniques, skill training, contingency management, and cognitive modification to help clients find new ways of working through the problems that brought them into therapy. DBT â€Å"requires that the therapist balance change and acceptance in each interaction with the patient† (Linehan, 1993a, p. 19).This treatment philosophy along with the application of problem-solving and validation strategies becomes the DBT process (Linehan, 1993a). DBT â€Å"blends a matter of fact, somewhat irreverent, and at times outrageous attitude about current and previous parasuicidal and other dysfunctional behaviors with therapist warmth, flexibility, responsiveness to the client, and strategic self-disclosure† (Linehan, 1993a, p. 19).DBT works to reframe suicidal and other dysfu nctional behaviors that had previously been part of the clients learned problem solving patterns. Therapy focuses on active problem solving and is balanced with a corresponding emphasis on validating the client's current emotional, cognitive, and behavioral responses as they are in that moment. Focus on dialectics and the balance of acceptance and change are crucial elements of the DBT process (Linehan, 1993b).DialecticsAlthough DBT has similarities to standard cognitive and behavioral techniques, it also has many defining characteristics that make it a unique treatment. It is important to review the key elements of DBT in order to extend its application to a population such as BPD. For example, DBT emphasizes dialectics. Dialectics can be described as the â€Å"reconciliation of opposites in a continual process of synthesis† (Linehan, 1993a, p. 19). It stresses â€Å"interrelatedness and wholeness, parts of a system is of limited value unless the analysis clearly relates th e part to the whole† (Linehan, 1993a, p. 19).DBT therapists work with clients to examine a more global meaning to what had previously been polarized as extreme ideas or thoughts. Linehan stated that the most fundamental dialectic is the necessity of accepting patients as they are within a context of trying to teach them to change. Linehan continued by stating that â€Å"reality is not static, but is comprised of internal opposing forces, thesis and antithesis, out of whose integration (synthesis) evolves a new set of opposing forces† (Linehan, 1993a, p. 19).Linehan described how although dialectics focus on the whole, they also emphasize how complex the whole can be, including the oppositions they contain. With this notion in mind, DBT places an emphasis on acceptance as a balance to change (Linehan, 1993a). DBT therefore focuses on accepting the client for who he or she is in the moment, while also working toward more effective behaviors and ways of interacting with on e's present experience and the environment.In addition, DBT emphasizes the necessity of teaching clients to accept themselves and their world as they are in the moment. Linehan discussed how this unique strategy works well with BPD because it provides the validating environment so crucial to those with injured self-esteems. She also discussed the importance of providing a structured setting to learn and practice new skills.DBT includes both acceptance of the patient's experiences including validation of their emotional pain and suffering, and offering new psychological coping strategies that include a refocus on meaning and substance in their life, exposure to previously ‘intolerated' emotions, prevention of emotional escape, and introduction of a behavior focus. (Marra, 2005, p. 7) This behavior focus includes â€Å"goal orientation and new solution-based strategies to replace maladaptive coping skills† (Marra, 2005, p. 7).An important caveat to remember as treatment p rogresses is that there is a natural process of change that occurs as treatment progresses. Linehan discussed how DBT assumes that reality is a process full of movement and change. Therefore, immediate client stability and consistency are not a focus. Conversely, acceptance and movement with change are key elements of this process. The therapist and client work together in a changing relationship and a changing environment (Linehan, 1993 a).In her work with individuals who struggled with self-injurious and suicidality, Linehan utilized dialectics and the philosophy of balancing acceptance with change to enhance treatment effectiveness. She also observed that most of her clients presented with BPD characteristics. As such, she incorporated dialectical philosophy as the bedrock of her treatment when designing DBT for individuals with BPD characteristics.

Greek City state and the Roman Empire

Greek City state and the Roman Empire The Americans and the Western nations’ political systems and ideologies are in a way based on the ancient Greece and the Romans’ ideas. These countries are not the only ones that were affected. However, most of the ideas that are being used by governments in the world were originally borrowed from Greece (Wolin, 1960).Advertising We will write a custom essay sample on Greek City state and the Roman Empire specifically for you for only $16.05 $11/page Learn More Issues of Democracy and republican governments are some of the major political ideologies that were adopted from these two ancient states. People’s participation in political constitutions and content has its origins in these societies. Changes that occurred in Greek city-states and Roman Empire that explain the emergence of specific understanding of politics Firstly, the ancient Greece was once never a unified state but a conjugant of different nations. The large geographic bound aries that resulted in travel and communication difficulties brought the need for communities to adopt their own governing bodies and councils. These political units were known as city-states. These city-states, being separated by large geographical terrains, adopted different political systems. For example, the Corinth adopted the oligarchy system of government. Other city-states such as Sparta established mixed forms of government, which constituted both oligarchy and monarchial systems of government. This is how these aspects of politics emerged. Athens developed a democratic form of government that allowed the citizens to participate in the drafting of the constitution and the governance of their city-states. They purposefully did this to quell the long periods of unrest and conflicts in the city-state. These reforms transferred power from the hands of a few nobles to the citizens thus ensuring political participation. This is also known as democracy. Democracy is undeniably the most practiced form of governance in the civilized world. The Athenian government was made up of three major segments. These included the assembly, the council and the people’s court. They consisted of juries made up of the citizens. This was in order to oversee cases involving fellow citizens. Different from the Athenian form of government, the Romans adopted a Republic structure of governance. In this form of government, the elected persons (apart from just governing) were also expected to be responsible and responsive to their voters (Augustine, 1961).Advertising Looking for essay on ancient history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Romans were the first to draw up a constitution, which was a tool that was later adopted by a majority of governments around the globe. These countries exhibited republican tendencies. These sets of laws written down by the Roman government were, at the time, collectively kn own as the Laws of the Twelve Tablets. Nations later came to realize that having the laws written down protected the rights of the citizens and shielded them from unfounded prosecutions. Another important political aspect that was exhibited by these ancient societies was eligibility for political participation. For example, in Athens, the issues of eligibility for political rights and citizenship were seriously upheld. Therefore, in order to fully participate in politics, one had to be a mature male whose parents were both Athenians. The modern world states and nations that came thereafter came up with various qualifications. For one to be able to participate in politics or to be declared a citizen of the respective nation, he or she had to meet those qualifications. Philosophers were concerned about the issue of human action since they were greatly engaged in differentiating between activity, passivity, involuntarism and culpable actions. Action became a major philosophical topic i n the early 1960s and is slowly becoming a major sub-discipline in modern philosophy. A causalist school of thought postulates that an individual’s reason for acting is the cause of his or her action. It can be accurately argued that reasons lead to actions. Some philosophers like Harry Frankfurt have tried to explain the concept of human action and has tried to determine its compatibility with the large concept of determinism. Philosophers argued that political revolutions experienced in the governments of the world were as a result of human action. People are never satisfied with their constitution. They are always grumbling, never quiet and always require that some changes be made on the constitution. Under the concept of human action was another topic of humanism. Humanism marries the concepts of history and human actions. The concept of eligibility for political rights and citizenship were greatly focused upon and qualifications were set for individuals to meet. The mode rn world states and states that came thereafter came up with various qualifications for one to be able to participate in politics. Apart from politics, it was also necessary that one met the set standards before being granted complete citizenship of a city-state (Sayers, 1999). The citizens were the only ones who were allowed to own and keep slaves together with all other forms of property.Advertising We will write a custom essay sample on Greek City state and the Roman Empire specifically for you for only $16.05 $11/page Learn More In Sparta, for example, women were afforded the opportunity and privilege of being literate. This was a different ethical dimension compared to what was the norm in previous years. This was quite different from what other city-states like Athens did to their womenfolk. The liberation of women in Athens, for example, became an inspiration to the contemporary states and societies to recognize the position of women in the society. Another important issue was the payment of taxes. The ancient Greek, Roman and Greek states lay much emphasis on tax payment. These changes in ethical dimensions formed the economic background of a majority of the states that came thereafter. References Augustine, C. (1961). Confessions. Baltimore: Penguin Books. Sayers, S. (1999). Plato’s Republic: An Introduction. Edinburgh: Edinburgh University Press. Wolin, S. (1960). Politics and Vision: Continuity and Innovation in Western Political thought. Boston: Brown Co.

Emission Spectrum Essays

Emission Spectrum Essays Emission Spectrum Essay Emission Spectrum Essay The purpose of this lab on Emission Spectroscopy was to see that when elements are heated, they may enter and excited state. We proved this by doing a flame test. During Part A, we used a spectroscope where all of the colors are arranged for you; whereas in Part B, we could see and make the colors ourselves and get a more accurate reading of the flames. We had specific elements we were told to put on the wire loop, and when we did that we saw different color flames come out of the Bunsen burner. That enabled out group to see the element in an excited state. The unknown element was lithium. This is known because if the color of the flame produced. The group I was in got mainly all the correct colored flames, but the few that were incorrect happened because the wire loop wasnt completely clean and there was still residue from the other elements. Overall, our group learned what it meant for an element to enter an excited state. Emission Spectroscopy excited state.

Lucy Stone - The Progress of Fifty Years - 1893 Speech

Lucy Stone - The Progress of Fifty Years - 1893 Speech This was Lucy Stones last public speech, and she died a few months later at age 75. The speech was originally presented as a speech to the Congress of Women held in the Womans Building at the Worlds Columbian Exposition (Worlds Fair), Chicago, 1893.  Stone is known as a proponent of womens suffrage and, earlier in her life, as an abolitionist. A short biography below (before Stones speech) was published with the speech in the official edition of the record of the Congress of Women, published at the direction of the Lady Managers, a committee charged by the United States Congress with overseeing the Womans Building and its events. Points covered in this speech: Education: A reflection that Oberlin College opened itself to both sexes and to all classes in 1833, followed by Mary Lyon opening Mt. Holyoke.Free speech: Anti-Slavery activism had led to questioning womens role as well, though the anti-slavery movement was divided on womens rights. She mentions the Grimke sisters and Abby Kelly.  Abby Kellys role in establishing the right to free speech for women, defended by Garrison and Phillips.Womens Sphere and womens work: Women began to enter new occupations. She mentions Harriet Hosmer among artists, business owners, Elizabeth Blackwell and medicine, ministry and Antoinette Brown, law and Lelia Robinson.Married womens rights: The property rights and legal existence of married women.Political power: Some limited suffrage for women had already been won, including full suffrage in Wyoming, school and municipal suffrage in other places.Womens organizations: Womens clubs, colleges for women and co-educational colleges, the  Womans Christian T emperance Union  and other reform groups and beneficent societies, factory, and prison inspectors, and the Board of Lady Managers for the Columbian Exposition, at which Stone was speaking. She closed with: And not one of these things was allowed women fifty years ago, except the opening at Oberlin.  By what toil and fatigue and patience and strife and the beautiful law of growth has all this been wrought? These things have not come of themselves. They could not have occurred except as the great movement for women has brought them out and about. They are part of the eternal order, and they have come to stay. Now all we need is to continue to speak the truth fearlessly, and we shall add to our number those who will turn the scale to the side of equal and full justice in all things. Full text:  The Progress of Fifty Years: Lucy Stone, 1893​ Related Primary Source Material on This Site: Laura Ormiston Chant: The Duty of God to Man  - 1893Ida Hultin: Essential Oneness of Ethical Ideas  - 1893Marriage Protest of Lucy Stone and Henry Blackwell  - 1855

Martin Luther the Monk Essay Example | Topics and Well Written Essays - 750 words

Martin Luther the Monk - Essay Example Martin Luther is one of the most famous Christian religious preachers in the history. He was born at Eislenben in the year 1483. In Mansfeld, Martin Luther’s father, Han’s Luther served as a leaseholder of the smelters and several copper mines. Hans Luther worked very hard to earn his family a good standard of living and he wanted Martin Luther to become a lawyer by profession. In order to accomplish this, he first sent Martin Luther to the Mansfeld based Latin schools. After that, Martin Luther gained education in Madgeburg in the year 1497 followed by Eisenach in 1498. By the year 1501, Martin Luther had turned seventeen years old. That was when he joined the University of Erfurt which was more of a whorehouse and a beerhouse than a university. In 1505, Martin Luther gained the postgraduate degree. Contrary to his father’s dream of seeing Martin Luther as a lawyer, Martin wanted to study the Scriptures. In order to achieve that, Martin Luther went to the August inian canons, where he spent about three years. He was proclaimed to be a priest in the year 1507. Martin Luther offered lectures on the Scriptures and philosophy at the University of Wittenberg. Over a very short period of time, Martin Luther became a very influential and inspiring preacher. Martin Luther commenced the exploration of evangelical perfection and tried to comply with the Augustinian order’s rule, but it did not take him long to realize that there were a lot of doubts and uncertainties in it. Theological problems enhanced his spiritual complexities which particularly included the message of grace and the ambiguities in nature of indulgences. â€Å"Luther had entered on the search for evangelical perfection with serious zeal and sought exactly to fulfill the rule of the Augustinian order, but he soon found himself struggling against uncertainties and doubts† (â€Å"Martin Luther†). Subjects included in the course of biblical exegesis that he taught at the University of Wittenberg included Romans, Psalms and Galatians. Martin Luther served as the professor at this university between 1513 and 1518. His courses of lectures speak of his mind’s maturity and richness. He was appointed as the preacher in the Parish Church in 1514. The pul pit of this church was essentially a locus of the preaching ministry. Martin Luther preached the Scriptures to the common people and made every possible effort to make them analyze their personal lives in context of the religious Scriptures. During this, Martin Luther noticed many things that were inappropriate with his Church as well as with the whole world. â€Å"[T]he Roman Church has always maintained the true faith, and that it is necessary for all Christians to be in unity of faith with her† (Luther cited in Pastor). Therefore, on 31 October 1517, Martin Luther collected Ninety-Five Theses to elicit the truth and attached them to the All Saints’ Church’s door in Wittenberg. This date is known as the All Saints’ Day’s eve. â€Å"Martin Luther, Doctor, of the Order of Monks at Wittenberg, desire to testify publicly that certain propositions against pontifical indulgences, as they call them, have been put forth by me† (Machiavelli and Mor e 273). Although those theses tended to criticize the papal policy, yet they never refuted the papal prerogative. They also did not challenge the doctrine of purgatory much. However, those theses emphasized upon the intrinsic spirituality of the Christian faith. Martin Luther attempted to forward the copies of those theses to his own bishop as well as the Archbishop of Mainz, but the process was interrupted by the intervention of the printing press. In spite of the effort of the printing press to hinder the process, numerous copies of the theses got spread which made an otherwise local issue an issue of huge significance and controversy to be discussed among expanding circles. One of the most

Respect Essay Example | Topics and Well Written Essays - 750 words

Respect - Essay Example However, this is counterproductive since when they work in fear, employees will spend more time worrying about their job security and produce mediocre results. Americans feel pressured by their employers and hardly have time to spend with their families and friends, long working hours as well as stressful conditions are hazardous to their health (Waldman). Ironically, it has been scientifically proven that workers who take time off and whose bosses treat them in a friendly and respectful manner are likely to be highly motivated therefore more productive than insecure employees who expend too much time trying to keeping avoiding trouble. A vacation is the ideal time for employees develop innovative ideas by temporarily escaping monotony of the office routine and in the long-term, an employer can reap substantial benefits form letting their staff relaxes every now and then. Waldman explains the situation further by examining the issue of drug testing; he claims that employers who teste d their staff for drugs were often less productive than those who did not (Waldman). While drug tests may sometimes be necessary, they are often seen as a violation of one’s privacy and even when one has not used drugs being tested evidenced that their employer does not trust them. Consequently, the more poorly treated workers are, the less productive they become, primarily because they lose their intrinsic motivation and only work as a means of avoiding trouble or getting fired (Martins). Conversely, employees who are treated with respect are intrinsically motivated and they are driven by results since they do not feel threatened or insecure so they can give the job their full attention, in addition since they get enough time to relax they will be more innovative and productive. Personally, I agree that the respect showed to employees by their employers is directly proportional to their productivity and vice versa. After high school, I worked for a while as a cashier in a fa st food restaurant in my town, it did not take me long to realize that the floor supervisor was a brutal inconsiderate individual to whom the employees were only as good as the last satisfied customer. On my second day, I observed him yell at a busboy who had dropped a glass and he told him if he broke another one, he should not bother to clean it up because he would be fired, this was in full sight and view of the lunchtime crowd. For the rest of the day, the young man was jumpy and irritable and he missed several orders and I heard him speak rudely to a customer, fortunately, the supervisor did not hear about it since he would have probably fired him on the spot. I had assumed it was an isolated case but I later came to realize that harassing employees was the norm at the restaurant; the turnover rate was very high as someone quite almost every week. As the cashier, I soon discovered that one of the reasons productivity was low was that we were training a new employee every other week and as such, we had an inexperienced waiter on the floor that would naturally be slow on their feet. However, as soon as they had become skilled enough to take multiple orders and speed things up, someone would quit and once again, we would have a deficiency and another slot to fill. If the workers had

War is Kind by Stephen Crane Essay Example | Topics and Well Written Essays - 1000 words

War is Kind by Stephen Crane - Essay Example The poem ‘War is Kind’ is the use of sarcasm approach of the author to sway the mind of the readers to be critical of the war showing the reality. This reflects that the author has made a sarcastic approach to define the destructive events of the war, such as; the sarcastic approach of writing the poem creates a sense of confusion and provokes the mind of the readers. The phrases the poems are emotionally heavy to appeal the attention and emotion of readers (Crane). It provides a real picture of human emotions, describing the condition of mother’s feeling at the time of the death of his son then ending the stanza with ‘War is Kind’ provokes the mind of the readers to critically think about consequences of the war (Crane). Crane make use of the figurative language in the poem to create a strong visualization among its readers, such as the author makes use of ‘Mother whose heart hung humble as a button, on the bright splendid shroud of your son, do not weep. War is kind† (Crane line 23). This shows that the author shares the pain of the mother’s heart and at the same time says War is kind (Crane). He makes use of ‘heart hung humble as a button’ to explain the feeling of a mother at the time of the death his son. In addition, the author has also related the courage of solider with the animal accordi ng to their glory and characteristics. The second stanza of the poem ‘glory’ is associated with the bird characteristics, as the phrases portray that glory fly, but the glory cannot fly (Crane). This creates a sense that the ‘glory’ is associated with a flying bird, such as a falcon or eagle. The metaphor is to associate the glory with the bird to demonstrate soldiers (Crane). The metaphor in the stanza of the poem relates more solid with the eagle, demonstrating their courage and fearlessness (Crane). The use of the different figures, body organs and number spontaneously creates strong visualization among the mind of the readers  (Crane).  

Global Warming. What Are the Human Behaviors which Hasten Global Essay

Global Warming. What Are the Human Behaviors which Hasten Global Warming - Essay Example Digging out the earth’s resources such as coal, gas and oil also leads burning of fossil fuels which again release one the of greenhouse gases CO. Cutting forests and grass lands and converting them into a living place and use it for farming means letting the stored amounts of carbon enter the atmosphere. This is because those plants stores carbon and cutting down means releasing more and more carbon. This is known as deforestation. Methane is another harmful green house gas which is hundred times more powerful than carbon. Methane is basically is found underwater especially when digging out fossil fuels, landfill and leakage of natural gas. Also, methane is found in the intestines of herbivorous animals so, more live stock means more manure and more manure leads to release of methane. It is also used as the fertilizer in cropping. Another source of methane is gas consuming car which are getting more in use these days. Population is another cause of global warming which means more people requires more food and use of more transportation. Cars burns fossil fuel by consuming oil where as to provide food to such a large population agriculture is a must. In twentieth century farmers started using more chemical fertilizers and machines. These chemical fertilizers are the cause of the development of nitrogen.... (Manoj Kumar, A Cooler Climate) Crake’s decision: Crake’s intentions behind creating the hominids are right as the world really seems to be environmentally devastated and corporation controlled in future. The scientists will keep on experimenting on human without checking it and directly use for genetic treatment which is becoming a threat to the survival of humanity. According to Crake they just want to earn profits and interest without giving a thought to the consequences which will occur to those human beings. Nowadays, in world such is happening. Nuclear weapons are so devastating and bio-products are so dangerous for the survival of human beings. Technology on the other hand is invented for the ease of human but it is used as a tool to earn profits. This world consists of so many problems like pollution, global warming, many pandemic diseases, and war like situation, socio-economic issues. Crake created hominids in order to make this world peaceful and environment friendly creature that loves nature and does not harm each other and there are no such catastrophes. ( Bouson, Bloom, Lin) The culture of violence and pornography is also troubling the world and it is because of the misuse of internet. Pornographic sites are becoming cheaply and easily available everywhere on the internet. Also, sites which shows live coverage suicide and gives easy access to porn sites promotes unethical and moral less people. Games on computer are highly becoming the source of mass destructions for the adolescent and children. They enjoy playing such games which indirectly teaching them violence and feeding in their mind that how to win over anything by killing or destroying everything. Unless, they win and excels in it, they keep on playing with high concentrations.

MERS-CoV Research Paper Example | Topics and Well Written Essays - 250 words

MERS-CoV - Research Paper Example Having been first reported in 2012 in Saudi Arabia, MERS has spread in other countries through the Saudi Arabia visitors who travel in other countries (Butler, 2012). Major symptoms of MERS-CoV include fever, shortness of breath and coughing. According to a report by World Health Organization, indicates that although transmission of MERS-CoV from one person to another is one of the ways through which the illness is transmitted, it is not the major way (McKay, 2014). The viruses according to National Institute of Health based in Maryland indicate that the viruses are able to mutate once they are inhaled. The viruses are mostly transmitted through the air when an infected individual comes very close to other people (Bermingham et al, 2012). Infected camels have also major way through which the virus can be transmitted to the people. Momattin, H et al. (2013). Therapeutic Options for Middle East Respiratory Syndrome Coronavirus (MERS-CoV) – possible lessons from a systematic review of SARS-CoV therapy. International Journal of Infectious Diseases 17

Asnwers questions ( Critical Thinking) Assignment - 1

Asnwers questions ( Critical Thinking) - Assignment Example The client to whom the treatment is being given to has a right to know the truth about her medication and the inability to treat the disease she has. However, the facts in the situation may tamper with the health of the patient. Thus, the nurse may hold back the truth as a way of encouraging the patient The patient chooses not to participate in further treatment determinations while the family differs. The sick client has the right to brand an option although the decision might oppose the nurse’s personal belief. However, the family decision is the best for the patient since she had been in a stable condition despite the cardiovascular attack. The primary option in such a case is the use of a tube that feeds the patient directly to the stomach or the intestine or the direct injection of food into the blood system. The best method if the patient has a working gastrointestinal tract is the use of the device. The option reduces the probability of infections and other complications. The patient should have a critical care nurse due to the problems she is experiencing. Similarly, the kind of decisions she is making requires a nurse who can monitor and thus have the knowledge of the best decisions to

MERS-CoV Research Paper Example | Topics and Well Written Essays - 250 words

MERS-CoV - Research Paper Example Having been first reported in 2012 in Saudi Arabia, MERS has spread in other countries through the Saudi Arabia visitors who travel in other countries (Butler, 2012). Major symptoms of MERS-CoV include fever, shortness of breath and coughing. According to a report by World Health Organization, indicates that although transmission of MERS-CoV from one person to another is one of the ways through which the illness is transmitted, it is not the major way (McKay, 2014). The viruses according to National Institute of Health based in Maryland indicate that the viruses are able to mutate once they are inhaled. The viruses are mostly transmitted through the air when an infected individual comes very close to other people (Bermingham et al, 2012). Infected camels have also major way through which the virus can be transmitted to the people. Momattin, H et al. (2013). Therapeutic Options for Middle East Respiratory Syndrome Coronavirus (MERS-CoV) – possible lessons from a systematic review of SARS-CoV therapy. International Journal of Infectious Diseases 17

Discussion Forum Article Example | Topics and Well Written Essays - 1250 words

Discussion Forum - Article Example Certain definite steps are required to be pursued for the purpose of successful implementation of the relevant process of EMR. It offers significant information related to diverse eruption of diseases and their treatment throughout the entire nation. Introduction In the past, physicians and medical staff used to record the details of patients in papers. Presently, maintaining particulars of patients through papers has been changed to electronic method of recording. This is commonly conducted through Electronic Medical Record (EMR). It is believed that automated or computerized way of medical documentation will prove to be an apposite method for synchronizing as well as enhancing the healthcare related services delivered to the patients. EMR has been observed to bring in a new technological revolution to the healthcare industry. It is considered to be a legal form of record about the details of patients (Boulus, n.d.). Overview of Electronic Medical Record An Electronic Medical Record (EMR) is a process of storing information of the patients with the assistance of computers. It comprises all the basic information that is supposed to be required for treating as well as nursing the patients. It stores information about the patients which entails both clinical as well as demographic information for future references (Garets & Davis, 2006). It is beneficial to have an EMR in a medical facility as it helps in accessing information from any computer. It involves less time as information can be updated and retrieved speedily rather than keeping records in papers. Therefore, it can be stated that it is a safe medium of storing information of the patients quickly. It provides valuable information about a patient to the doctor at any time for better decision-making as well as for the benefit of a patient. Thus, it creates prospect for doctors to gain a detailed comprehension about a patient through exchanging and sharing information (Shortliffe & Barnett, 2004). The effec tive execution of EMR includes eight steps which are as follows: Firstly, it needs to be ensured that the accurate form of EMR is chosen at the healthcare centre. It needs to be thoroughly checked that the right technology has been installed by the technicians who are trained and specialized in it and are willing to provide support after installing that software. The concerned EMR service provider should offer it with a guarantee which would assist in protecting the investment of the investor installing this technology (Sappington, 2009). Secondly, selecting and choosing a team leader who has a positive attitude is considered to be the following step. The team leader should be enthusiastic in reminding the staff regarding EMR implementation and its related efficiencies. The predetermined objectives related to the application of the system needs to be made apparent to provide a lucid comprehension of the related expectations to the staff (Sappington, 2009). Thirdly, for structuring a plan regarding the installation of an EMR, a conversation needs to be held with the service provider about the application of the mentioned system and the kind of training that needs to be offered to the staff. The installation of the system should be done in idle hours so that the regular operational process remains uninterrupted. Additionally, training should also be provided by the professionals in

Top down and control style management

Top down and control style management In the present economic world management Style can be defined as the style adapted to control or lead a business efficiently for the attainment of objectives set by the business. So the effective management style helps in maintaining the motivation of the employees and as a result enhances productivity. It is very important to look at the prominent management styles and how they function in the real world before we draw in to change process. A top-down/command and control style management can be defined as a style where the leader or small number of people takes all the decisions on their own and employees are told what to do and are closely controlled. The top management does not consult his subordinates or takes their opinion in consideration for decision making and dominates and controls the entire task. The person or persons who possess these personal qualities would be task oriented. In other way this can be described as a centralised way of governance. When the changes needed to be taken place involve high risks and the circumstances request quick and immediate decision making, this kind of management style proves to be the most effective. But it involves the use of power and fair amount of politics than the other management styles. As a result this causes demotivation as it implies the skills and ideas of others being ignored and it can also lead to the alienation of the staff. Typical characteristics of a centralised structure of decision making, or governance within an organisation would be an autocratic structure, because everyone is answerable to the leader or the top management. This brings advantages to the organisation in terms of focus and clarity of purpose; everyone is likely to know the companys goals and what is expected from them. Consistency is often a beneficial by-product, possibly because of lack of variety or maybe the attention to detail that becomes viable. The speed at which decisions can be made and passed down to the relevant persons is an obvious advantage. A high degree of flexibility is also associated with centralisation; the ability to change direction with the market is a valuable characteristic. However, it becomes clear that too much responsibility can be placed upon one person, usually the owner or manager. An autocratic nature usually has very little opinion, points of view or other valuable information passed up the hierarc hy; wholly undemocratic, emphasised by the lack of accountability and scrutiny. Centralised models of decision making tend to only work effectively in small organisations, most of the associated advantages are lost in large organisations, for example, it becomes much more difficult for employees to share one uniting aim or goal, speed of decision and information flow would undoubtedly be adversely affected in larger hierarchies etc, as would flexibility. Implementation of change in the organization will require the leader to weigh resistance to change at both the individual and organizational levels. Because change invariably threatens the status quo, it inherently implies political activity. The following chapter looks at different kinds of leadership qualities and how they managing the change process with in an organization. Leadership is cautiously defined as the process of influencing people and providing an environment for them to achieve team or organization objectives. (McShane, 2002). Effective leaders can help individuals or teams define their goals and identify ways to achieve them. Effective leaders also create conditions that enable others to realize their potential in the workplace. Leadership styles will influence the effectiveness of the change management process by recognizing and varying the style with the specific situation. The identification of when to give directions, times to empathize, times to use stretch goals, and times to involve subordinates in decision making will influence the effectiveness of the change management process under the guidance of specific leader. The Directive leadership style or task-oriented leadership is effective when clarification of performance goals, the means to reach the goals, and identification of the standards used to judge reaching the goals is need ed by the organization undergoing the change. The Supportive leadership style is effective when the need is for a leader that is understanding, approachable, friendly, and is able to guide the employees involved in organizational change through stressful situations while treating them with equal respect and showing concerns for their needs and well-being. The Participative leadership style is effective when employees undergoing change are motivated by involvement with the decisions beyond their normal work activities. The Achievement-oriented leadership style is effective when employees are motivated by encouragement to reach their peak performance and the leader shows a high degree of confidence in their ability to set and achieve change goals. Task structure, team dynamics, employee skill and experience, and locus of control are contingencies that will impact the effectiveness of the leaders impact on the change management process. (McShane, 2002). Over the following paragraphs I will be discussing two examples of participative change processes namely Appreciative Inquiry and Public Conversations Project and how they differ from the command-and-control styles of managing change. 1. Appreciative Inquiry In this process there will be ongoing discussion among the organization members at different levels and they will be actively participated on decision making. This type of process normally follows a problem solving method and involves identification of problem, analysis of causes, analysis of possible solutions and possible treatment. Appreciative inquiry takes off on this idea that how we think about, and talk about, our organizations influences how we work in them. Appreciative inquiry is based on the belief that if we conceive of organizations as problems to be solved, we end up in an endless cycle of problem definition and problem solution. This in turn saps energy for productive change since people end up feeling criticized or accused of having done something wrong. Appreciative inquiry removes organizational habits of distrust, animosity and blame, and replaces them with a willingness to learn, mutual respect, and cooperation. Appreciative inquiry sees organizations as miracles to be appreciated. If we see organizations in this way, we begin to understand what is working well and how this is coming about, and we can intentionally amplify those positive factors. This will create forward motion, positive energy and the possibility for lasting change. There are usually four steps of appreciative inquiry. a.  Appreciating what gives life (appreciating the best of what is) This phase is a quest to identify positive stories and spread them throughout the organization. The discovery phase shifts the attention from what isnt working to what is working and may possibly work in the future. In order to find out what is working, an appreciative interview is generally performed. This involves exploring a persons beginnings with an organization, what they value most about themselves, their work and the organization, and their hopes and dreams for the organizations future. b.  Imagining what might be (envisioning what might be) This phase is a time for groups of people to engage in thinking big, thinking outside the box, and thinking out of the boundaries of what has been in the past. It is a time for people to describe their wishes and dreams for their work, their working relationships, and their organization. This phase takes place in a large group meeting during which data and stories collected in the previous phase are shared. Wishes and dreams for the future of the organization are often acted out to dramatize the positive possibilities envisioned for the organization. c. Determining what will be (dialoguing what should be ) This phase provides an opportunity for large numbers of employees and stakeholders to come together to co-create their organization. This phase allow members to make important decisions on what steps or actions are required to make the dreams come true. d. Creating what will be (innovating what will be) This phase focuses on action planning at both the personal and organizational levels. During this phase, commitments are made to ensure that their dream will be realized. This takes huge commitment from individuals to comply with the action plans, small groups to work on collaboration efforts, and new teams that have been established for new projects. Since all these phases involve large number of employees and stakeholders, the likelihood that these action plans for changes will be accepted and implemented will be high. Appreciative inquiry engages the whole organization in discovering the best of what has been and dreaming about the best of what might be. Appreciative inquiry focuses on what is right and do more of it rather than the traditional approach that focus on what is wrong and do less of it. It focuses on what works and determining how to do more of what works. Positive learning and innovation comes from studying, adapting, and replicating what works. Also, appreciative inquiry is based on the past of all the employees and aims to involve all the employee and stakeholder for the future of the organization. This can only lead to positive attitudes about the organizations future and brings unity among all the members of the organization. Comparing to control command style of management this process takes much longer time to give the result and it is quite obvious as a successful participative change process. 2. Public Conversations Project This is another example of participative change process where the management can work with groups in conflict with in the organization. The main task is to facilitate and create dialogue sessions among the conflict groups or participants and allow addressing their own issues regarding the problematic relationship. Questions like, How did you get involved?, Whats the key issue?, Whats your grey area? Will be asked from both parties. The main objectives are to discuss the popular misconceptions of stereotypes, how to promote better relationships among people and the importance of diversity among people living/working together. The facilitators meet with participants prior to each dialogue, in a pre-meeting designed to exchange their hopes, concerns and experiences. A draft of ground rules being given to the participants intended to prepare them to deal with issues in a way that results in a dialogue rather than debate. Group discussions will be carried out with a facilitator guiding the whole process under his observation, to be start with a series of questions will put forward that each person must answer. The outcome of the dialogue generally will be participants sharing their reflections on the process and exploring implications and next steps. As a main feature of this participation change process members who participated are also asked to fill out evaluation forms and will be requested by the facilitator to participate in follow-up conversations. There will be minimal degree of control, power and command will be involved just to progress with the process. Every participant contributes them selves for the conversation and during the progress a pattern will be identified which will guide them to disclose the information more freely among the members. The facilitator must take action to make sure that every member of the group will be pace with the ongoing conversation so they will be heard. To facilitate change of the information or knowledge they can be asked to interrupt the pattern of conversation or conventions of the group and contribute them selves. Contributions are linked together to conversation will be continued as a joint action. Narrative therapy is another way of participative change process where it views problems as separate from people and assumes people have many values, skills, beliefs, competencies, commitments and abilities that will assist them to change their relationship with problems in their lives. This is a kind of a non-blaming, respectful approach to counselling and community work, which centres people as the experts in their own lives. The client plays an important roll to decide which direction they should take during the consultation, making it more similar to a person centred counselling session. Always maintaining a curiosity stance and willingness to ask questions to which we dont know the answers genuinely are the main features of this process.

How Does Advertising Work? Essay -- Business Management Studies

How Does Advertising Work? INTRODUCTION ------------ Definition  · The original definition of advertising was â€Å"to draw attention to something† or to notify or inform someone of something (Branston 1996).  · A modern definition is the publication (in various forms) of facts or opinions concerning goods or services, to awaken the public’s interest and persuade them to purchase.  · Advertising is now big business – an industry with extraordinary cultural and economic impact.  · This is funded through the cost of the goods that consumers buy.  · Advertising is now the media form most often encountered, and is perhaps the most powerful and pervasive form of propaganda in history.  · It is found in various forms including on billboards, websites, â€Å"junk mail†, and commercially funds most television, newspapers and magazines.  · Advertising has the power to create brand awareness and loyalty as well as stimulating demand. Advertising is not a science  · It is important to realise that advertising is not a science.  · An individual will interpret an advertisement using their own social networks, their own backgrounds and their own motivations.  · The way an advertisement is interpreted cannot be controlled or monitored by an advertiser, therefore it is important to realise that they do not contain a single meaning for all audience members.  · Advertising is much more effective when an advertiser understands their audience’s background and social networks as well as their ability to select media and advertisements that appear in those media.  · Therefore the challenge for advertising is to create a message that ultimately connects with a select group of people. WHAT DOES ADVERTISING DO?  · It has already been stated that advertising is created to help sell something.  · Therefore the ultimate goal of advertising is to increase the advertiser’s sales no matter who the advertiser is or the target audience, what the product is, or how the ad is delivered. Advertising Goals  · The ultimate goal of advertising is to increase sales.  · However, in terms of functional aspects a more specific advertising goal is required.  · There are various advertising objectives, which can largely be generalised into the following eight areas: . To provide ... ...nt methods and models.  · Consumers go through a complicated mental process when they make a decision about even simple purchasing which helps explain why advertising can be such a complicated subject and difficult to perfect.  · Consumers learn from advertising by acquiring knowledge about products that are available and figuring out which products can satisfy their needs.  · Consumers base their decisions on rational, informational aspects of advertising based on logic, as well as emotional aspects based on feelings and attitudes.  · All adverts stimulate these responses to some extent.  · It is the job of the advertiser to create an advert which will make the best use of these possible responses to affect an increase in sales.  · All brands have functional attributes, personality and salience as underlying brand dynamics.  · However, any given piece of advertising will only stimulate one primary response and one driving brand dynamic.  · Methods of and responses to advertising have changed much over the last 100 years and will continue to do so in the future as society continues to change, and new technologies are developed.

The Victorian Age Essay -- History, French Revolution

The Victorian Age of Literature â€Å"It was the best of times; it was the worst of times†¦it was the spring of hope, it was the winter of despair† (Dickens n. pag.). These words by Charles Dickens, one of the most famous writers of the Victorian Period, were intended to show the connections between the French Revolution and the decline of Dickens’s own time, the Victorian Era (â€Å"About† n.pag.). Dickens wanted to show how the trends of his time were following a tragic path that had already played out and not ended well in France. According to an article about this historical period, the Victorian Era was â€Å"a time of change, a time of great upheaval, but also a time of great literature† (â€Å"Victorian† n.pag.). The Victorian Period reflects the great changes in the social, political, and economical shifts of the time. To start with, some information is in order about the Victorian Period itself. Queen Victoria, England’s longest reigning monarch, sat on the throne from 1837 to 1901. The span of time is referred to as the Victorian Period (Abrams 1860). At the death of Queen Victoria, her subjects reacted in such a way that they rebelled against many of the ideas put forward during her reign. Even her own country recognized her life and rule as a distinct historical period separated from the rest (Abrams 1861). Also in the Victorian Period, other events were going on that changed the way many people thought about life. Among those changes were advances in scientific research, which created conflict with biblical beliefs. With Darwin’s contribution of The Origin of the Species in 1859, which set off a scientific revolution, many Victorians lost faith in the church. His theories stirred doubt about where humanity really started from, and the... ... the era brought with it a change to the people of England and the globe. Thanks to England’s ideas of their responsibly and rights to the rest of the world, civilization as we know it would never be the same. Just like this change impacted England, the effects of Queen Victoria’s ruled shaped the world as it is now. One cannot imagine much less chart how different things would be if it were not for Queen Victoria’s influence on global economy, philosophy, biology, geology, psychology, religious beliefs, etc. Thanks to her and her support of reform from the Industrial Revolution, even the most simple of things that people take for granted today would not exist like being able to call it a day after eight hours of work, overtime pay, healthy and safe working conditions, and rights to defend themselves against unfair practices both in the workplace and out of it.

Elizabethan Women Essay

The social standards for most women of high nobility were to wear large corseted dresses and apply pallid makeup (History of Elizabethan Women). These women were not allowed a say in anything. They had to follow what the male said; however, if they did not, they would have received a harsh punishment (Elizabethan Women). Therefore the majority of these women would learn to obey quickly. In the Elizabethan Era the upper class women are not permitted to work because they were considered not as strong, or as deft as men(Elizabethan Women). For example, in the movie Shakespeare In Love, women were not permitted to be actresses because it was illegal and extremely inappropriate for a woman to be seen on stage. Viola de Lesseps loved poetry; therefore, she auditioned for Shakespeare’s play dressed as a boy. She went against the advice of her maid and later got caught by the stage master. In the film, she defied the queen’s law but the queen overruled her mistake because of the bet the queen had with Lord Wessex. During the Elizabethan Era there were a plethora of family alliances formed by arranged marriages. In the film, Shakespeare In Love, Viola de Lesseps was coerced into a marriage with Lord Wessex at a very inopportune time. She was in love with Will Shakespeare, but the majority of women in this era were not allowed a say in these affairs (History of Elizabethan Women). These women suppressed their emotions for the man they loved. She was obliged to marry Lord Wessex and follow her father and mother’s orders although she was in love with another man. While women of today prefer have very dark, tan skin, most women from the Elizabethan Era preferred pale white skin. In fact the whiter you were the wealthier you looked because most of the lower class women worked outside which was why they were so tan (Elizabethan Women). Their dark skin tones showed they worked for their money while the upper class women stay indoors most of the day. For example, in Shakespeare In Love, Viola de Lesseps always had a pale face with a big flouncy dress on. She never looked rampant like the street children or their mothers, but always stately and noble. John Madden fairly and accurately demonstrates how women were treated in the Elizabethan Era in his film, Shakespeare In Love. He shows the intricate clothing and colorless make up of these noble women. Also he explains the unfair and loveless arranged marriages that often occurred in the Elizabethan Era.

Auerbach Enterprise Essay

â€Å"Auerbach Enterprises uses machine hours as the cost driver to assign overhead costs to the air conditioners. The company has used a company-wide predetermined overhead rate in past years, but the new controller, Bennie Leon, is considering the use of departmental overhead rates beginning with the next year. â€Å"(Schneider, 2012). One product is affected more than the other by use of departmental rates rather than companywide rate. â€Å"Companies can choose to use the accounting job order costing method when they have a single product line or numerous products to manufacture. However, it is less costly and less time-consuming if they elect to use process costing when calculating the manufacturing of a single product line. With similarities and differences, there are also pros and cons that come with these costing methods. Every company is unique and what may work well in a car repair shop, may not work in an automobile company. When we think about the similarities between job order costing and process costing we can agree that they both monitor three specific elements, which are direct material, direct labor and manufacturing overhead. In addition the flow of costs in each method is essentially the same when you look at both accounts. † (Huntington, 2013) Radiator Parts Fabrication equal Overhead Costs divided by Machine Hours $80,000 equal $8 per machine hour 10,000 Radiator Assembly, Weld, and Test equal $100,000 equal $5 per machine hour 20,000 Compressor Parts Fabrication equal $120,000 equal $24 per machine hour 5,000 Compressor Assembly and Test equal $180,000 equal $4 per machine hour 45,000. The department overhead rates included the compressor assembly and test department has the highest overhead costs with the most machine hours that total $4 per machine hour. The compressor parts fabrication department yields the highest cost per machine hour at $24. †Job order costing gives managers the advantage of being able to keep track of individuals’ and teams’ performance in terms of cost-control, efficiency and productivity. Process costing, on the other hand, gives managers the advantage of being able to ascertain the same qualities in entire departments and compare performance over time. (Ingram, D 2013) The next feasible objective for the company is to determine the company wide overhead rate using machine hours as the cost driver. Company Wide Overhead Rate equal Forecast Overhead divided by Expected Machine Hours Overhead Rate equal $480,000 equal $6 per machine hour 80,000. Company Wide Rate: Direct Material Costs x Batch Size plus Direct Labor Costs x Batch Size Maxiflow: Alaska: 135 x 20 equal 2700 110 x 20 equal 2200 75 x 20 equal 1500 95 x 20 equal 1900 equal $4200 per batch equal $4100 per batch Departmental Rate. Direct Materials Costs plus Direct Labor Costs divided by Each Department Hour Maxiflow: 135 plus 75 equal $210 Radiator Parts Fabrication: 210 divided by 28 equal $7. 50 per batch Radiator Assembly, Weld, and Test equal 210 divided by 30 equal $7 per batch Compressor Parts Fabrication: 210 divided by 32 equal $6. 60 per batch Compressor Assembly and Test: 210 divided by 26 equal $8. 10 per batch Alaska: 110 plus 95 equal 205 Radiator Parts Fabrication: 205 divided by 16 equal $12. 80 per batch Radiator Assembly, Weld, and Test: 205 divided by 74 equal $2. 0 per batch Compressor Parts Fabrication: 205 divided by 8 equal $25. 60 per batch Compressor Assembly and Test: 205 divided by 66 equal $3. 10 per batch. There was only a $100 difference between Maxiflow and Alaska when it came to company-wide rates per batch. On other hand, the departmental rates between Maxiflow and Alaska were significantly different. Maxiflow had the cheaper departmental costs per batch with an average of $7. 30 per batch compared to $11. 05 per batch with Alaska. to determine the companywide and departmental costs per unit of Maxiflow and Alaska. Company-Wide Rate: Total Cost per Unit equal direct material Costs plus Direct Labor Costs divided by Number of Units Maxiflow. Direct Materials equal Alaska: 135 Direct Labor Costs equal 75 210 $415 plus $480,000 divided by 40 equal $12,010. 38 per unit 110 plus 95 equal 205 210 plus 205 equal $415 Departmental Rate: Radiator Parts Fabrication: $80,000 plus $415 divided by 40 equal $2010. 38 per unit Radiator Assembly, Weld, and Test: $100,000 plus 415 divided by 40 equal $2510. 38. Compressor Parts Fabrication: $120,000 plus 415 divided by 40 equal $3010. 8 Compressor Assembly and Test: $180,000 plus 415 divided by 40 equal $4510. 38. So, it seems that the total costs per unit for the company-wide rate is slightly less per unit. The company-wide rate for total cost per unit is $12,010. 38, while the total cost per unit for each department is $12, 041. 52. â€Å"Auerbach Enterprises manufactures air conditioners for automobiles and trucks manufactured throughout North America. The company designs its products with flexibility to accommodate many makes and models of automobiles and trucks. The company’s two main products are MaxiFlow and Alaska. †(Schneider, 2012). The reduction of overhead expenses is one of the sparse areas of corporate cost control that receives few to no attention from management. However the savings and profit improvement can be surprising. Reviewing the data for Auerbach management would be better suited to continue using company-wide rates. The perception by managers of the relative importance of costs may be determined by the nature.

Sound and Images, the Culture and the Role of Media

Due to the fast evolution of the technology in the society, there has been an increasing integration of sound and images in the media that people are exposed to. The film industry started only with moving images. Later on, as technology progressed, it became possible for sound to be integrated to it, making the experience of watching these movies more pleasurable. Naturally, the integration of sound and images also helps create a greater level of the believability of the movies that people watch. This means that people are able now to suspend their disbelief more easily and immerse themselves into the movies that they are watching. The message that images carry in this regard become more pronounced since they are able to manipulate sound as well. Given the joining of these disjointed features of film that may be generated in different times and in different locations, such an interaction of sound, space, and image reinforce the postmodernism ethos already affecting media, culture and the awareness of people around the world (Darley, 2000). The recent innovations in sound and image integration also give power to the visual digital culture being propagated among young people nowadays. A lot of media platform use this integration such as music videos, film, video games, and other platforms. With the changes in digital visual culture, there has been a change in the way that story, representation, and meaning are being presented to the audience. This is remarkably different from the way that traditional visual culture enhances the experience of audience (Darley, 2000). Audiences now are more critical of style, sensation and image performance. According to Frith, Goodwin, and Grossberg (1993), studying sound and image would require the serious student of mass communication to look into the nature of music television and the way it shapes perceptions among people young and old. Music videos, particularly, are making it possible for young people to redefine their styles and their views. Such approach would of course take a look at particular aspects of the development of young people’s personalities and views. In this kind of analysis, psychology and sociology come into the fore to analyze the impact of sound and image integration into the lives of those who adhere to this form of media. Modern video, with its integration of music and sound is now emerging as an important platform of mass media being analyzed by mass communication practitioners and theorists in the world today. The role of sound and image in this area of media production cannot be discounted. As such, these two platforms become carriers of meaning, which can be more easily understood by viewers and audiences alike (Cubitt, 1993). With sound and image, the practice of the imagination to recreate a place or a scene in the mind is no longer needed. In fact, since the setting, the actions in question, and the dialogues of the characters are played out as clearly as possible, little is left in the imagination as to how it could have occurred otherwise. With books in the form of novel and short stories, the viewers participate in the creation of virtual worlds in their minds. The way that the protagonist looks and how he speaks are all objects of imagination which he has to recreate based on the text that he reads. With image and sound, however, this is done away with. He just have to keep his eyes wide open and ears listening and he will understand what is being played out in the movies or shows that he is watching and enjoying. The emergence of video where sound and image interaction is already a given also has an important impact on how people make sense of themselves as members of the society and as individuals trying to make sense of their world. Through the movies and shows that they watch, new variables and ways of looking at things are being brought to the fore. Where will these mediations lead them? Do these mediations lead to a better understanding of their lives and their world? Or do they introduce new practices and views that undermine the prevalent understanding regarding their world and their environment (Cubitt, 1993). Through these videos also, there are cultural practices that are evolving. Such practices help artists and their audience find expressions for their passions and the way in which sound and image interact in creating cultural items. These movies and shows then carry cultural weight with them, which can fill the curiosity of students of mass communication for years to come. Conclusion People never imagined that image and sound can attain the heights that they have already achieved so far. There are still advancements along the way. Whatever forms of progress this will take, for sure, videography, and the way that sound, image, and motion interact with each other will challenge traditional perspectives in trying to understand mass media and the impact that it exerts on the development of the culture of society. These changes may be little but they are all significant. Reference Campbell, R., Martin, C. R., & Fabos, B. (Media and Culture: An Introduction to Mass Communication. Bedford: St. Martin’s Press. Cubitt, S. (1993). Videography: Video Media as Art and Culture. New York: St. Martin’s Press. Darley, A. (2000). Visual Digital Culture: Surface Play and Spectacle in New Media Genres. London: Routledge. Frith, S., Goodwin, A. & Grossberg, L. (1993). Sound and Vision: The Music Video Reader. London: Routledge. Â   Â   Â