Supply chain management of Coco-Mat case Essay Example | Topics and Well Written Essays - 1500 words

Supply chain management of Coco-Mat case - Essay Example The Coco-Mat company has several processes and stakeholders associated with the company and contribute to the success or failure of the business (Nagopoulos, Rontos & Pantazidou, 2013). The company relies on type and quality of raw materials obtained from various small and medium international suppliers which affect the sustainability of products and manufacturing. These suppliers lack knowledge on keeping and maintenance of supplies and about sustainable agriculture. This may lead to substandard raw materials and in turn create shortage of the required number of materials to sustain manufacturing. The company comprises of franchisors that run its retail stores. The franchisors have direct contact with the clients and are obligated to listen and respond to customers’ feedback and demands. If the franchisor is not able to deal with the customers well it may result to the company losing clientele which is against their objective of customer satisfaction. As the company loses the customer then, it means that the company is losing sales; therefore, the business may lack enough money to be invested in employees to motivate them. The company also has logistics par tners who contribute to mismanagement and delays of its products. This result to low performance of TQM implemented (Nagopoulos, Rontos & Pantazidou, 2013). Currently, the company if facing challenges in persuading supply chain partners to participate in TQM implementation. Mr. Chatzimichalis visualises a more responsible supply chain that will employ modern information and communication technologies. The C.E.O is searching for technologies that will enable Coco-Mat integrate marketing, logistics and production that will improve the company’s effectiveness and efficiency. Mr. Chatzimichalis also hopes to improve the role of clients in supply chain operations through technology application (Nagopoulos, Rontos & Pantazidou, 2013). 2. Debate the arguments of Mr. Chatzimichalis to make a more