Negative Consumer Behavior What is negative consumer behavior and what are the characteristics of a bad customer? How can managers address this issue to ensure success?

Negative Consumer behaviour To fully understand what damaging consumer behavior is and what makes a with child(p) customer, we first have to understand what consumer behavior is. In their book, Consumer fashion: Concepts and Strategies, Berkman and Gilson (1981) say that the Ameri fag end Cultural System, which is made of set and artifacts, potently influences consumer activity in the United States. In the ordinal century, American Culture reflected a distinct consumption ethical code found upon affluence and gratification of desires through material attainment (Berkman and Gilson, 1981). Consumer Behavior is defined as the activities of people engaged in tangible or potential use of food market items-whether products, services, retail environments, or ideas (Berkman and Gilson, 1981). Thus, there are unlimited types of behaviors that the consumers can exhibit making it difficult to distinguish between frank and bad consumer behavior. Sometimes, a consumer behavi or that maybe considered negative in one market place can be considered confirmatory in another. shoplift for example. Some 800,000 times a day, this tableau of temptation, fear and hullabaloo plays out in the humdrum aisles of segment gunstocks and supermarkets (Adler, 2002). Shoplifting without a doubt is a type of negative consumer behavior since this behavior costs department stores and supermarket thousands of dollars every day.

still in the February 25, 2002 Newsweek expression written by Jerry Adler, Brandy Samson, the manager of a jewelry and accessories store in the Sherman Oaks California Fashion Square, sees shoplifting in a positive way b! y victimization it to understand what it is that the consumers want. She continue to say We know whats hot among teens by seeing what they purloin (Adler, 2002). Though shoplifting has negative personal effects for one type of market it is a positive consumer behavior in another resembling the security and protection market. The rise in shoplifting incidents go out lead... gud piece of work further there is nuttin written on that what a customers expest from customers ervices department. If you want to beat back a full essay, state it on our website: BestEssayCheap.com

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